I have been asked to write about what I do if I have a block or a lull in my business.It’s quite simple I go shopping, quite literally!
Any shop whether physical or on line needs to keep it’s customer interested. In an actual store you re-merchandise, move the stock around with the view that people see things in a different light, see things that perhaps they hadn’t noticed before. On line it is similar in the fact that you have to change the visuals and message of your home page, maybe a seasonal or weather purpose, or an event or holiday, Mothers Day or Halloween. Or sometimes I have to literally drop in a new collection, to add a new dimension.
My most recent new pieces have been some wonderful paper panama trilbies and fedoras in classic colours and a stunning summer blue, the colour of the ocean. This was in conjunction with the heatwave and my Know your UVB’s from your UVA’s blog. Which is an information piece about summer protection essentials like sun cream, sunglasses and sunhats.
We are in the process of completely re-designing www.hatattic.com with a fantastic photoshoot that we did with my incredibly creative photographer friend Mark Basten.
So in conclusion you need to put us in your address book and check in to see what we are up to, it will be all sparkly and new any day/week/month now!